The "Brand Soundtrack" Challenge
Years ago, around when Spotify was released, I created a playlist titled: "Movie-esque." This playlist is a collection of titles which I imagined to be the soundtrack of my bio-pic. Each song serves a purpose, syncing up with a memory, or a moment I've lived out. Some moments are yet to happen- but the song has an energy or flow that brings out hope, fulfillment- it resonates. While my taste in tunes inevitably has changed with time, this playlist has stayed true, with songs adjusted- whether added or deleted, as years go by.
This leads me to ask you:
If your brand was a movie, what would it sound like? What would be the songs that tell the story?
Music and sound are shortcuts to emotion. Defining your brand's sonic identity is a powerful, often overlooked, layer of brand strategy. It moves beyond words to establish a pure feeling.
I challenge you to the following sound-ful exercise:
Imagine your brand's core story. Is it a triumphant comeback, a quiet journey of discovery, or an innovative disruption?
Open your preferred music app. Find three songs that would be on your brand's official soundtrack.
Assign a role to each song. For example: The Main Theme (your core mission), The Introspective Moment (your brand's "why"), The Climax (the feeling your client gets when they succeed with you)
This exercise forces you to define your brand's emotional texture. It’s a foundational piece of your sensory identity.
Once you're done, share one of your brand's "soundtrack" songs in the comments to this blog.
If you’d like to dive deeper into building a full sensory brand world, send me a message about a private workshop or brand identity service.
And if you'd like to tune in, listen to my "Movie-esque" playlist here.
Written by Delavie Creative’s founder, Delaney