In a world saturated with fleeting 15-second clips, it might seem counterintuitive to focus on long-form video. Yet, for high-end B2B brands, this is where the real work of building trust and credibility begins. For risk-averse decision-makers, a flashy ad is not enough; they require tangible proof and deep understanding before they commit to a significant investment. This is where the power of long-form video comes into its own.