From Evolution to Engagement: Supporting the Rebrand of Hilton's "Off the Menu" Season 2
A brand is a living entity, constantly evolving to stay relevant and resonant. For Hilton's acclaimed "Off the Menu" series, the transition from Season 1 to Season 2 presented an exciting opportunity for a strategic rebrand- to make the series even more intentional in building brand awareness and fostering deeper audience engagement. Delavie Creative’s founder was proud to support this evolution as Senior Creative Producer and on-set director.
Hilton’s Season 1 versus Season 2 rebrand of YouTube series Off the Menu (featuring two thumbnails)
The Challenge: Elevating an Established Series
"Off the Menu" had already built a strong foundation. The challenge for Season 2 was to refine its identity, sharpen its narrative focus, and ensure every element contributed more directly to Hilton's overarching brand goals. This wasn't just a refresh; it was a strategic recalibration to maximize impact through enhanced video storytelling.
Delavie Creative's Approach: Intentional Narrative & Creative Direction
Our role as Senior Creative Producer and on-set director was critical in translating the rebranding strategy into compelling visual and narrative content:
Intentional Narrative Development: We worked to ensure that each episode's story was not only captivating but also deeply connected to Hilton's brand values, and the values of the internal brands- like Waldorf Astoria featured in the Bangkok story, reinforcing their position as purveyors of unique and memorable experiences.
Refined Visual Storytelling: Through meticulous creative direction on set, we ensured the visual language of Season 2 felt more polished, purposeful, and aligned with the elevated brand goals, enhancing the viewer's emotional connection.
Engagement-Focused Production: Every decision, from shot composition to pacing, was made with the goal of increasing audience retention and encouraging sharing, directly supporting the objective of heightened brand awareness and engagement.
The Impact: Stronger Brand Resonance
The successful rebrand of "Off the Menu" for Season 2 resulted in a series that was not only visually stunning but also strategically more effective. It demonstrates Delavie Creative's expertise in taking an existing brand narrative and evolving it to achieve new levels of audience connection and business impact. This project highlights our ability to redefine, refresh, and reinvent a brand's identity through powerful content strategy and video storytelling.
Is your brand ready for a refresh or a complete reinvention of its identity and narrative?
Partner with Delavie Creative to redefine your story.
Watch a compelling episode from the rebranded series here.