The "Brand Soundtrack" Challenge
If your brand was a movie, what would it sound like? What would be the songs that tell the story?
Music and sound are shortcuts to emotion. Defining your brand's sonic identity is a powerful, often overlooked, layer of brand strategy. It moves beyond words to establish a pure feeling.
The Strategic Imperative of Long-Form Video for Luxury Brands
In a world saturated with fleeting 15-second clips, it might seem counterintuitive to focus on long-form video. Yet, for high-end B2B brands, this is where the real work of building trust and credibility begins. For risk-averse decision-makers, a flashy ad is not enough; they require tangible proof and deep understanding before they commit to a significant investment. This is where the power of long-form video comes into its own.
From Evolution to Engagement: Supporting the Rebrand of Hilton's "Off the Menu" Season 2
Discover how Delavie Creative supported the rebrand of Hilton's "Off the Menu" series, elevating its identity and narrative for increased brand awareness and engagement as Senior Creative Producer.
Empowering Digital Transformation: Leading a YouTube & Content Strategy Workshop for DPG Media België
Learn how Delavie Creative, in partnership with TrendWolves, led a workshop for DPG Media België on shifting from linear media to YouTube and digital formats. Discover insights on Gen Z, content strategy, and engaging digital storytelling.
Strategic Storytelling in Action: Creative Consulting for Hilton's "Off the Menu" Series in Koh Samui
Discover how Delavie Creative provided creative consulting and video storytelling for Hilton's "Off the Menu" series, highlighting organic farming in Koh Samui. Learn about effective content strategy and audience engagement.
How to Spark Innovating Thinking.
Innovation is the equivalent of progress and growth, and nurturing innovative thinking is essential in evolution. Beyond traditional methods, there are various practices that can unlock our creative potential and foster innovative thinking. Let's delve into unconventional yet effective practices that inspire innovative thinking, and discover new pathways to ignite our imagination.