Empowering Digital Transformation: Leading a YouTube & Content Strategy Workshop for DPG Media België
The media landscape is constantly evolving, with linear viewing habits rapidly shifting towards dynamic digital platforms like YouTube. For established media companies, understanding and adapting to this change is not just an opportunity- it's essential for future growth. Delavie Creative, in collaboration with TrendWolves, had the privilege of leading a transformative workshop for DPG Media België on this very topic.
The Challenge: Navigating the Digital Shift
DPG Media, a leading media group, sought to deepen their understanding of how to effectively transition from traditional linear media to engaging YouTube and broader digital formats. The core challenge was to equip their teams with insights into the viewing habits of younger generations (Gen Z + Alpha) and to inspire new approaches to content strategy and video storytelling that resonate with these audiences.
Delavie Creative's Approach: Purpose-Driven Insights & Strategic Storytelling
As a research and workshop leader, our role was to ignite curiosity and provide actionable insights. We focused on:
Viral Content Trends: Sharing in-depth research on what makes content resonate with Gen Z and Alpha, including the shift from binge-watching to hybrid formats, view time fragmentation, and the rise of vertical storytelling.
Interactive Learning: Facilitating a full-day workshop designed not just for information transfer, but for active discussion and ideation. This ensured participants left feeling empowered with practical knowledge.
Real-World Case Studies: Leveraging compelling examples like Nebula and Jet Lag The Game to illustrate complex concepts, making the insights tangible and inspiring. This is strategic storytelling applied to learning.
The Impact: Igniting Possibilities for Digital Growth
The workshop was a resounding success, igniting "a world of curiosities and possibilities" for DPG Media. It provided their teams with purpose-driven insights into the future of content strategy and the power of YouTube for audience engagement. This project showcases Delavie Creative's expertise in creative consulting and workshops, demonstrating our ability to empower teams to navigate complex shifts and embrace innovative storytelling approaches.
Looking to empower your teams with strategic storytelling, authentic communication, and purpose-driven insights for the digital age?